Notabag emerged as a solution to a specific, real-life problem; tote bags are impractical on a bike. From there came an idea, and the design eventually became the original tote bag-backpack hybrid.
The project's objective was to rebrand Notabag with a refined, stylish appearance across all communication channels, products, and sales platforms. Embodying Notabag's brand values, the new identity incorporates playful and vibrant visuals while maintaining a consistent tone of voice.
practical yet stylish solutions. Through meticulous attention to detail in design and communication strategies, Notabag continues to embody its commitment to innovation and functionality in modern urban lifestyles.
ClientMOINCH GmbH c/o NotabagServicesIdeation, Digital strategy, Creative direction, Brand development, Packaging, Illustration, Campaigns, Marketing material, User experience, Web development, Social media & ads, Newsletter, and Content creation.Linkwww.notabag.com
